Price Options for a Newspaper

A Sage Partner and friend of mine, Steve Bond from TAG, sent me an example of pricing options he received from the a local paper. The options were as follows and presented in this exact order:

  • 1 Year Online & Print Subscription $149.00
  • 2 Year Online & Print Subscription $385.39
  • 6 Months Online & Print Subscription $148.34
  • 3 Months Online & Print Subscription $83.74

Two questions: 1) Do you think this was intentional or just haphazard? Why or why not? and 2) Which option would you have chosen?Note: This post has been altered from its original per a request.

On Pricing with Purposepricing, san diego daily transcript, steve bond, tag10 Comments